Ecommerce websites

If you want to sell products, services or even appointments online, talk to WhiteRabbit Creative about a fantastic, fully featured ecommerce website.

Ecommerce websites can be created from as little as £1500 with an ongoing monthly fee of between £20 and £50 (depending on the volume of products and what features you require). The monthly charge covers your website and email hosting, support and license for the ecommerce system itself, allowing you to manage your products, categories and orders.

Websites can be up and running within a couple of weeks – they feature incredibly robust backend and content management systems… absolutely no technical skill is required to run one of these sites.

If you've got an existing ecommerce site that either performs badly or doesn't have the functionality you need, get in touch – I'll make the transition as easy as possible and can usually migrate product data from your current site, so you don't need to re-enter all those products!

eCommerce features

  • Emailable wishlists
  • Product reviews and star ratings
  • Fixed or variable pricing structure
  • Store and checkout breadcrumb trails
  • "Call for Price" option on products
  • Allocate brands or manufacturers to products
  • Show RRP and standard price (or just show standard price)
  • Free shipping option on a per product basis
  • Multiple shipping rates for post and countries
  • "Featured" products
  • "Related" products
  • Floating add to basket confirmation (continue shopping or checkout)

Customer Experience

  • Re-order catalogue results by price asc/desc, newest, name etc
  • Catalogue and checkout breadcrumb trails
  • Shop by brand
  • "Best practice" checkout with order summary panel to maximise conversion rates
  • Optional account creation (guest checkout)
  • Automatic customer updates by email
  • Online customer order history and order tracking

Marketing Features

  • Spend over £X and get free delivery
  • Promotion / discount codes (£ or % based discounts)
  • Maintenance-free Google Base product feed

Search Engine Optimisation

  • Unique meta title, keywords and description per product
  • Unique meta title, keywords and description per page
  • Unique meta title, keywords and description per category / sub-category
  • Search engine friendly URLs
  • Search engine friendly pages
  • Use of H1 and H2 tags
  • Google Sitemaps XML integration
  • 1-step Google Analytics integration
  • Valid CSS and HTML - tableless design structure
  • UK based servers for enhanced UK seo
  • 301 redirects
  • Custom 404 error pages

Product Management

  • Stock management
  • Set low stock thresholds for dashboard alerts
  • Unlimited category and sub-category levels
  • Unlimited product options and surcharges
  • Variant images (a unique image for each product option)
  • Unlimited additional product images
  • Easily make products active or inactive (without deleting them)
  • 1-click product duplication
  • 1-click image resizing
  • "Featured" products
  • "Related" products
  • Intangible products (tickets or services)

Orders and Payment Processing

  • Recurring payments - automatically bill your customer at a set interval (daily, weekly, monthly or yearly)
  • Seamless checkout (customer doesn't leave your site)
  • Non-seamless checkout (customer pays on Payment Gateway pages)
  • Accept backorders (no stock orders)
  • Multiple shipping rates for post, courier and countries
  • Part ship orders
  • Easily manage order changes, returns and refunds
  • Automatic VAT invoice generation
  • Automatic despatch note generation

Shop Front and Design

  • Free, fully customisable, professionally designed templates
  • Unlimited column and panel combinations
  • Select one, two or three column formats (or a combination)
  • Multiple templates and layouts through the site
  • No technical experience required!
  • Advanced options for developers and techies!
  • Cross browser compatible (IE, Firefox, Chrome, Safari etc)
  • Valid CSS and HTML - tableless design structure

Site Administration and Content

  • Easily edit pages using our WYSIWYG Instant Editor
  • Create unlimited pages
  • Create unlimited news articles and easily publish online
  • Easily create any form for contact, returns or even job applications
  • Captcha style spam protection for forms
  • Horizontal navigation
  • Restructure navigation using drag & drop
  • Drop down navigations with drag & drop re-ordering
  • Real time, fully indexable sitemap
  • Dashboard KPI's (key performance indicators)
  • Admin "to do" list

If this all sounds very interesting, but you're not sure what it all means, just give me a call on 02476 267356 and I promise to keep it simple!  


Key benefits

Search engine friendly pages and products
– helps your site get targeted free traffic.

Easy to use administration panel
– makes it easy to manage your products and orders.

Instant Google Analytics web stats
– make insightful decisions about your business.

Easy Google Base export
– add your entire product range to Google's shopping results.

WYSIWYG content management system
– no HTML knowledge required to update your site.

Anti spam contact form
– spend time running your business rather than deleting spam!

Free nightly backups
– your customer and product data stays safe.