portfolio: copywriting
Esque brochure
Esque wanted a completely different corporate tone to most other salons – one that was informal, friendly and fun. They also wanted the brochure copy to be engaging and entertaining, encouraging the reader to make it all the way through the 50 odd pages!WhiteRabbit Creative took their basic text and edited it to ensure a consistent, fun tone throughout, whilst making sure that any treatment specifics were correct and that there was a good variety of superlatives used to describe the treatments. We also designed the brochure!
View the brochure PDF (please note - large 1.8mb file)
'Open weekend at The Hampton' flyer
This was one of the first pieces that we wrote for The Hampton – a local health and fitness club. As the flyers only had a single colour (black) they needed the copy to really sell the day and get the local households interested in attending.View the flyer PDF
Cycleguard quote email
This email was automatically sent to anyone that requested to have their online quote emailed to them. Writing for regulated industries can be difficult – we often have to get around blacklisted words and phrases, as well as understand the quote process and product.View the email PDF
Photoguard travel editorial
Another piece written for JLTonline (they have several insurance brands). We adopted a more journalistic writing style for this and it paid off, the entire piece was used by best selling magazine, Photography Monthly for their summer travel feature.View the article PDF
Golfshield SEO copy
An example of a keyphrase rich page, that still makes sense if a visitor reads it. In a highly competitive market, Golfshield quickly attained a number 7 ranking in Google beating several competitors who's golf insurance products had been on the market for many years.View the web page PDF
The Hamptons ex-members letter
Another piece written for The Hampton - after working with them to create their "lose 8 inches and 8 pounds in 14 days" plan, this letter was sent to all ex members. A huge amount of interest was generated and several courses were booked.View the letter PDF
The Bass Centre launches loyalty scheme press release
A press release written by WhiteRabbit Creative to highlight the launch of an online loyalty scheme for Bass Centre customers. The item was published in several bass guitar magazines and via online PR publishing sites.View the press release PDF
The Bass Centre customer promise
Creating trust online is very difficult - particularly with purchases of thousands of pounds. We suggested that the Bass Centre have a customer promise (or charter) that sets out service levels and push this on thier website.View the customer promise PDF
Artguard insurance launch press release
Artguard was a unique insurance policy that covered expensive art and sculpture pieces. Following the release the article was published in several insurance and art related magazines. A slightly amended, keyword rich version was released online to aid search engine rankings.View the press release PDF
The Hamptons train station flyer
Another piece written for The Hampton health and fitness club targetting the huge volume of people that used the train station close to the gym.View the flyer PDF
Musicguard insurance confirmation email
Musicguard wanted a confirmation email that helped create a warm and secure feeling about having purchased insurance. The copy was deliberately written in a friendly and informal style, avoiding the very corporate tone that typifies the insurance and financial services industries.View the email PDF
